Institute of Commercial Management | Qualification Subject

Sports Mega Events Management

Main Topics of Study

Events – What are they? Types of events

  • The events market is huge and expanding
  • There is a need to understand the term “special event”
  • Furthermore to look at types of sports events in terms of size, major, hallmark and mega-events

The role governments play in events and use of events by the corporate sector

  • Governments play a leading role in events and increasingly employ event strategies in order to guide their involvement
  • Some have used them in tandem with other policies and strategies as tools for urban regeneration and development
  • The corporate use of events for internal and external benefit and return on investment (ROI)

Event impact and legacies

  • Events aspects such as: social, cultural, economic, environmental or political aspects
  • Economic impacts and the role of government
  • Community perceptions of event impacts
  • Monitoring the long-term impacts and legacies

Sustainable development and the Olympic games

  • Sports events and the concept of sustainable development
  • Large scale sporting events and how they have become a vehicle for processing their host community’s efforts at sustainable development

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

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Taylor P (Ed) (2010) Torkildsen's Sport and Leisure Management. Abingdon: Routledge.

Indicative Text:

Alternative Text and Further Reading:

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Shone A and Parry B (2010) Successful Event Management. Andover: South-Western Cengage Learning

Westerbeek H (2005) Managing Sport Facilities and Major Events Abingdon : Routledge

Useful Websites:

Taylor Torkildsen’s Sport and Leisure Management (2010) companion website - http://cw.routledge.com/textbooks/taylor

Shone A and Parry B (2010) Successful Event Management - http://www.cengage.co.uk