Sports Mega Events Management

Events – What are they? Types of events

• The events market is huge and expanding
• There is a need to understand the term “special event”
• Furthermore to look at types of sports events in terms of size, major, hallmark and mega-events

The role governments play in events and use of events by the corporate sector

• Governments play a leading role in events and increasingly employ event strategies in order to guide their involvement
• Some have used them in tandem with other policies and strategies as tools for urban regeneration and development
• The corporate use of events for internal and external benefit and return on investment (ROI)

Event impact and legacies

• Events aspects such as: social, cultural, economic, environmental or political aspects
• Economic impacts and the role of government
• Community perceptions of event impacts
• Monitoring the long-term impacts and legacies

Sustainable development and the Olympic games

• Sports events and the concept of sustainable development
• Large scale sporting events and how they have become a vehicle for processing their host community’s efforts at sustainable development