Feature Articles
- What are feature articles?
- Checklist for success
Dealing with Editors
- Stages in article writing
- From idea to market
- Studying markets
- Commissioning policies
- Approaching editors
- Organising the assignment
- Research methods
Writing Process
- Outlines
- Writing up methods
- Presentation
- Dealing with rejection
Identifying Ideas
- What makes a good idea
- Finding the angle
Article Type and Markets
- Types in demand
- Finding a theme
- Linking an idea to the market
- National and local newspaper markets
- Magazines
Getting Organised
- Working routine
- Organising the information
- Organising for business
Planning Your Assignment
- The argument
- Outline
- Analysis
- Title
- Introduction
- Ending
- Body
- Anecdotes and quotes
Research
- News value
- Developing contacts
- Interview sources
Illustrations
- Subjects
- Which markets
- Working with a photographer
- Taking your own pictures
- Picture research
- Graphics
- Captions
- Preparation and submission
Developing Writing Techniques
- Good writing skills
- Making words work
- Sentences and paragraphs
- Description and narration
- Argument
- House style
- Developing your style
Profile and Interview Features
- Choosing interviewees
- Background
- Preparing questions
- Debating style
- Making notes
- Editing the transcript
- Writing up
- Aim of profiles
Writing a Column
- Becoming a columnist
- Content and topicality
- Styles
- Specialist columns
Reviewing
- Role of the reviewer
- Types of reviewing
- Language of compression
Features Department
- Set-up
- Departmental output
- Backgrounders and situationers
- Follow ups and spin offs
- Interpretations
- Leaders and opinion pieces
- Investigations
- Show business and ghosting
- Serialisations
- Women and family matters
- Reader involvement
Expanding Your Market
- Fillers
- Writing for business organisations
- Overseas markets
- Syndication
Openings in Advertising and Publicity
- Scope for journalists
- Advertising copywriting
- Direct mail
- Press release
- Feature articles and advertorials
Writing as a Specialist
- Marketing strategy
- Content
- Right language
- Shape
- Research and fact checking
World of Publishing
- Newspapers
- Magazines
- Planning ahead
- Deadlines
- Editing and presentation
Writing into the Future
- New technology
