Institute of Commercial Management | Qualification Subject

Digital Marketing

Main Topics of Study

Main Topics of Study:

Digital Marketing Essentials

  • The landscape of digital marketing
  • The consumer

Digital Marketing Tools

  • The Digital marketing toolbox
  • Content marketing
  • Online communities
  • Mobile marketing

Strategy and Planning

  • Audit frameworks
  • Strategy and objectives
  • Building a plan
  • Resources
  • Metrics, analytics and reporting
  • Improving and transforming digital marketing

This unit is part of the ICM Level 5 Diploma in Entrepreneurship and Enterprise

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

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Hanlon, A. (2019). Digital Marketing, Strategic Planning and Integration. London: Sage Publications Ltd

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Alternative Text and Further Reading: