Institute of Commercial Management | Qualification Subject

Using Social Media for your Business

ICM Professional Diploma Unit

This qualification is a new Single Subject and will be awarded as a Single Subject Certificate from June 2023.

Main Topics of Study:

Developing a Successful Social Media Strategy

  • Defining the objectives
  • How to measure success
  • Creating an operating system

The Power of Social Media to Boost your Business

  • Delivering a core social media programme
  • Making the most of social media intelligence
  • Using social media to enhance sales and marketing
  • Social customer service
  • Internal communication
  • Corporate culture

Managing Risks and Measuring Performance

  • Problem avoidance and crisis handling
  • Auditing performance

Developing a Personal Profile and Leadership Skills

  • Social media literacy
  • Personal brand management
  • Social media as a leadership tool

This unit is part of the ICM Level 5 Diploma in Entrepreneurship and Enterprise

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

Thomas, M. (2018). Social Media Strategy. Harlow: Pearson Education Ltd.

Indicative Text:

Alternative Text and Further Reading: