This qualification is a new Single Subject and will be awarded as a Single Subject Certificate from June 2023.
Main Topics of Study:
Developing a Successful Social Media Strategy
- Defining the objectives
- How to measure success
- Creating an operating system
The Power of Social Media to Boost your Business
- Delivering a core social media programme
- Making the most of social media intelligence
- Using social media to enhance sales and marketing
- Social customer service
- Internal communication
- Corporate culture
Managing Risks and Measuring Performance
- Problem avoidance and crisis handling
- Auditing performance
Developing a Personal Profile and Leadership Skills
- Social media literacy
- Personal brand management
- Social media as a leadership tool
This unit is part of the ICM Level 5 Diploma in Entrepreneurship and Enterprise
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
