Institute of Commercial Management | Qualification Subject

Using Social Media for your Business

Main Topics of Study

Main Topics of Study:

Developing a Successful Social Media Strategy

  • Defining the objectives
  • How to measure success
  • Creating an operating system

The Power of Social Media to Boost your Business

  • Delivering a core social media programme
  • Making the most of social media intelligence
  • Using social media to enhance sales and marketing
  • Social customer service
  • Internal communication
  • Corporate culture

Managing Risks and Measuring Performance

  • Problem avoidance and crisis handling
  • Auditing performance

Developing a Personal Profile and Leadership Skills

  • Social media literacy
  • Personal brand management
  • Social media as a leadership tool

This unit is part of the ICM Level 5 Diploma in Entrepreneurship and Enterprise

Example Candidate Response Booklet

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Recommended Reading

Main Text:

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Thomas, M. (2018). Social Media Strategy. Harlow: Pearson Education Ltd.

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