The Magazine Industry – What is a Magazine?
- History and development
- Consumer magazines
- Specialist magazines
- Business to business
- Academic journals
- National and regional titles
- Structure of magazine companies
Magazine Journalism
- Organisation and staff
- Editorial
- Advertising
- Circulation and sales
- Marketing
- Accounts and finance
Types of Magazines
- Consumer
- Business to business
- Newspaper supplement and magazines
- Special interest
- Academic journals
Interviewing
- Planning an interview
- Getting the best from an interviewee
- Setting the right agenda and the right questions
- Using quotes
- Difficult interviewees
- Telephone interviews
- Note and record keeping
- Legal and ethical issues
Feature Writing
- Feature article styles
- Feature planning
- Research
- Picture and visual elements
- Special features – reviews, opinion features, leaders
Magazine Production
- Desktop editing systems
- Page layout
- From Publisher and Pagemaker to Quark Xpress and Indesign
- The digital newsroom
- The role of the sub-editor in a magazine
Creation, Development and Management of Magazines
- Human resources
- Recruitment and retention
- Training and development
- Health and safety
- Equal opportunities
- Creative media sales
- Advertorials
- Advertising
- Events and exhibitions
- Sales
- Circulation
- Finance and accounts
Media Legal
- Libel
- Malicious falsehood and defamation
- Reporting restriction and contempt of court
- Licencing
- Logos and trademarks
- Copyright and intellectual rights
- Privacy
- National and international law
- Data protection and freedom of information
- Press complaints commission and other codes and regulations
The Business of Magazines – Revenues and Finance
- Revenue sources
- Cover price
- Advertising
- Special promotions
- Product placements
- Advertorials
The Business of Magazines – distribution
- Traditional – newsstands
- Traditional – subscriptions. supermarket
- Controlled circulation
- Member benefits
- Online applications and brand extensions
Magazines Online
- Magazines online
- Extending magazine brands online
- User generated content, audio and video
- Commercial and promotional opportunities
Online Magazines – e-zines and beyond
- Audience research and assessment
- Special interest groups
- Newsgroups marketing and promotion
- Editorial values
- Blogging and bloggers
- User generated content
