Institute of Commercial Management | Qualification Subject

Magazine Journalism

ICM Professional Diploma Unit

The Magazine Industry – What is a Magazine?

  • History and development
  • Consumer magazines
  • Specialist magazines
  • Business to business
  • Academic journals
  • National and regional titles
  • Structure of magazine companies

Magazine Journalism

  • Organisation and staff
  • Editorial
  • Advertising
  • Circulation and sales
  • Marketing
  • Accounts and finance

Types of Magazines

  • Consumer
  • Business to business
  • Newspaper supplement and magazines
  • Special interest
  • Academic journals


  • Planning an interview
  • Getting the best from an interviewee
  • Setting the right agenda and the right questions
  • Using quotes
  • Difficult interviewees
  • Telephone interviews
  • Note and record keeping
  • Legal and ethical issues

Feature Writing

  • Feature article styles
  • Feature planning
  • Research
  • Picture and visual elements
  • Special features – reviews, opinion features, leaders

Magazine Production

  • Desktop editing systems
  • Page layout
  • From Publisher and Pagemaker to Quark Xpress and Indesign
  • The digital newsroom
  • The role of the sub-editor in a magazine

Creation, Development and Management of Magazines

  • Human resources
  • Recruitment and retention
  • Training and development
  • Health and safety
  • Equal opportunities
  • Creative media sales
  • Advertorials
  • Advertising
  • Events and exhibitions
  • Sales
  • Circulation
  • Finance and accounts

Media Legal

  • Libel
  • Malicious falsehood and defamation
  • Reporting restriction and contempt of court
  • Licencing
  • Logos and trademarks
  • Copyright and intellectual rights
  • Privacy
  • National and international law
  • Data protection and freedom of information
  • Press complaints commission and other codes and regulations

The Business of Magazines – Revenues and Finance

  • Revenue sources
  • Cover price
  • Advertising
  • Special promotions
  • Product placements
  • Advertorials

The Business of Magazines – distribution

  • Traditional – newsstands
  • Traditional – subscriptions. supermarket
  • Controlled circulation
  • Member benefits
  • Online applications and brand extensions

Magazines Online

  • Magazines online
  • Extending magazine brands online
  • User generated content, audio and video
  • Commercial and promotional opportunities

Online Magazines – e-zines and beyond

  • Audience research and assessment
  • Special interest groups
  • Newsgroups marketing and promotion
  • Editorial values
  • Blogging and bloggers
  • User generated content

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

Magazine Editing: How to Develop and Manage a Successful Publication - Morrish, John (June 2003) (Routledge)

Magazine Journalism Today - Davis, Anthony (1992) (Focal Press)

Indicative Text:

Alternative Text and Further Reading:

Digital Sub-Editing and Design - Quinn, Stephen (2002) (Focal Press)

The Language of Magazines - McLoughlin, Linda (2000) (Routledge)