Institute of Commercial Management | Qualification Subject

Tour Operations

ICM Professional Diploma Unit

The Fundamental Working Structure of Tour Operating

  • Learning objectives
  • Introduction
  • Features of the tour operator’s product
  • The main categories of tour operator
  • Domestic tour operators
  • Specialist tour operators
  • Incoming tour operators
  • Independent contractors and producer-owned companies
  • Setting up a tour operating company
  • The market-place for tour operators
  • The tour operating company

The Planning, Pricing and Production of the Package Programme

  • Learning objectives
  • Introduction
  • Planning a programme of package holidays
  • The outline stages involved in the planning of a tour programme

The Tour Operators’ Products and Destinations

  • Learning objectives
  • Introduction
  • The short-haul product – Europe
  • The long-haul product
  • Holiday product types

Tour Operating Marketing

  • Learning objectives
  • Introduction
  • Advertising
  • Direct marketing through the media
  • The internet revolution for tour operators

The Brochure

  • Learning objectives
  • Introduction
  • The booking form
  • Brochures: the legal position

Administration Procedures

  • Learning objectives
  • Introduction
  • Administration departments
  • Manual reservation systems
  • Computerised reservations systems
  • Holiday documentation
  • Other administrative functions
  • The role of the sales representative
  • Recruitment and training

Operations Overseas

  • Learning objectives
  • Introduction
  • The overseas department
  • The overseas staff
  • Resort representatives
  • Couriers
  • Ski resort staff
  • Campsite organisers
  • Adventure tour leaders
  • Drivers
  • Cruise company employees
  • What happens in emergencies?
  • Questions and discussion points

Tour Operating and the Law

  • Learning objectives
  • Introduction to the history of legislation and control
  • The package travel, package holidays and package tours regulations 1992
  • Consumer law
  • Bonding of holidays
  • The CAA and bonding of holidays with an air travel component
  • Air Travel Trust Fund (ATTF)
  • Insurance law
  • Tour operators’ trade associations
  • Discussion point

Travel Patterns and Trends

  • Learning objectives
  • An overview of destination trends
  • The future picture
  • Fighting back

The Impact of Tour Operations on Destinations

  • Learning objectives
  • Introduction
  • Factors which can affect a tour operator’s programme
  • Access and transport
  • Tour operators’ reactions

Case Studies and Press Articles on the Travel Industry

  • Tapestry Holidays
  • Palmair
  • Warsaw Convention airline case
  • Surcharges
  • Operators face fuel rap too
  • Bonding
  • Destination marking
  • Cruise venture
  • The grey market
  • Sustainable travel
  • Virtual brochures

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

The Holiday Organisers – Christopher Mace

Indicative Text:

Alternative Text and Further Reading: