The Strategic Management Process for Sport
- The need for effective strategy in the sport management industry
- Strategy as a focus of the sports organisation or enterprise
- The need for maximisation of the sport organisation’s resources and capabilities to gain a competitive advantage
- Deliberate and emergent forms of sport strategy
- Flexibility for change
- Strategy driving structure
Strategic Analysis of a Sport Enterprise
- Sport enterprises surveying the external environment (PESTLE)
- Environmental scanning within the sport industry
- Sport industry analysis
- Sport competitor analysis
- Internal resource audit of a sport organisation
- Using strategic models to analyse a sport organisation
- Making sense of the analysis in a sport context
Strategic Formulation within the Sport Industry
- Understanding how the key analytical factors (above) can affect a sport enterprise
- Considering the various options that fit well with the sport enterprise analysis
- Mission formulation
- Stakeholder values, power, interest and expectations of the sport enterprise
- Positioning the sport organisation relative to competitors – cost leadership or differentiation?
- Resource based view of strategy tailored to sport
- Strategic choice within the sport setting
Strategic Implementation for a Sport Business
- Management of change issues for sport
- Assessment of risk and the importance of strategic leadership
- The need for the sport manager to utilise communication and consultation to assist successful implementation within the sport enterprise
- Possible implementation problems for the sport enterprise to overcome to ensure success
