Sport Media Foundations
- Defining sport and the media
- Sport media saturation
- Managing the nexus
- What is driving the sport media nexus – technology, commercialisation, convergence, globalisation?
- Media games: the evolution of the nexus
- Pay television, internet, mobile technologies
Sport Media Landscapes
- The sport and media industries
- Key media players
- Key sport players
- Broadcast rights and revenue
- The value of rights
- Sports sponsorship and media
- Sport media regulation
- Sport media texts
- Sport media production
- Implications for sport media management
Sport Media Strategies
- Sport media planning and promotion
- Getting to know the media
- Media coverage opportunities
- Media communications
- Feeding the media
- Media conferences
- Media events
- The commodity of sport celebrity
- What are sports stars? Player management
- Managing crises, scandals and reputations
- Crisis and scandal management
Sport Media Futures
- A brave new world
- Nexus drivers
- Ownership, rights and regulations
- New media
- Global players and niche markets
- Positive or negative coverage
- Sport celebrity
