Institute of Commercial Management | Qualification Subject

Sport & The Media

Main Topics of Study

Sport Media Foundations

  • Defining sport and the media
  • Sport media saturation
  • Managing the nexus
  • What is driving the sport media nexus – technology, commercialisation, convergence, globalisation?
  • Media games: the evolution of the nexus
  • Pay television, internet, mobile technologies

Sport Media Landscapes

  • The sport and media industries
  • Key media players
  • Key sport players
  • Broadcast rights and revenue
  • The value of rights
  • Sports sponsorship and media
  • Sport media regulation
  • Sport media texts
  • Sport media production
  • Implications for sport media management

Sport Media Strategies

  • Sport media planning and promotion
  • Getting to know the media
  • Media coverage opportunities
  • Media communications
  • Feeding the media
  • Media conferences
  • Media events
  • The commodity of sport celebrity
  • What are sports stars? Player management
  • Managing crises, scandals and reputations
  • Crisis and scandal management

Sport Media Futures

  • A brave new world
  • Nexus drivers
  • Ownership, rights and regulations
  • New media
  • Global players and niche markets
  • Positive or negative coverage
  • Sport celebrity

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

<iframe style="width:120px;height:240px;" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" src="//"></iframe>

Sport and the Media – M. Nicholson (Taylor & Francis) 2006

Indicative Text:

Alternative Text and Further Reading: