Sales Management & Marketing

Programme Objectives:

To provide students with:

  • An understanding of the environment within which all businesses operate and the ways in which different organisations are structured
  • A working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
  • An understanding of the marketing concept and an appreciation of how the marketing function is organised
  • The programme also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.

Course Structure:

The Certificate in Sales & Marketing – Part 1

The ICM Certificate in Sales & Marketing is awarded on completion of all Part 1 subjects.

The Diploma in Sales Management & Marketing – Part 2

The ICM Diploma in Sales Management & Marketing is awarded on completion of Part 1 and Part 2 subjects.

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