Marketing

Diploma, Advanced Diploma and Graduate Diploma in Maritime Management are being withdrawn. The last available series to sit the assessment for these qualifications is December 2024.

Programme Objectives:

To provide students with a body of knowledge which will:

  • Enable them to understand and identify consumer needs and trends
  • Enable them to understand, define and segment markets
  • Provide an understanding of the importance of pricing and pricing strategies
  • Develop an understanding of channels of distribution and routes to market
  • Develop an understanding of the patterns of consumer behaviour
  • Enable them to develop and apply advertising and promotional strategies
  • Provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.

Course Structure:

The Diploma in Marketing – Part 1

The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects.

The Advanced Diploma in Marketing – Part 2

The ICM Advanced Diploma in Marketing is awarded on completion of all Parts 1 and Part 2 subjects.

The Graduate Diploma in Marketing – Part 3

The ICM Graduate Diploma in Marketing is awarded on completion of Parts 1, Part 2 and Part 3 subjects.

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