Marketing and Sales Management

Qualification Objectives

The objectives of the Level 5 Professional Diploma in Marketing and Sales Management are to: 

• Provide a qualification in marketing and sales management that combines subject knowledge with relevant industrial based examples that are essential for Learners to initiate or advance their career in sales and marketing.  
• Provide learners with a comprehensive understanding of marketing strategies and tools, enabling them to create effective marketing plans for various products and services in both domestic and international markets.
• Equip Learners with an understanding and application of diverse sales techniques and approaches, as well as the skills needed to recruit, train, and manage sales teams.
• Provide an applied balance enhancing employability skills, fostering essential knowledge and understanding, catering to learners' career development or academic pursuits.

Provide opportunities for Learners to develop the skills, techniques and personal attributes essential for successful working lives within marketing and sales industries.