ICM Alumni Spotlight: "ICM Taught Me to Find My Voice" — How Purity Masitsa Built a Multi-Faceted Career in Communications

When choosing a career path, young professionals need more than theoretical knowledge, they need internationally respected qualifications that open doors to real-world employment.

For Purity Masitsa, a graduate in Journalism and Mass Communication from Airads College www.airads.ac.ke, sitting her examinations through the Institute of Commercial Management (ICM) was a defining turning point. Today, Purity is a Communications Officer, PR Specialist, Podcaster, Author, and Entrepreneur.

Here is her story of how a strong educational foundation laid the groundwork for professional excellence and societal impact.

From Student to Industry Leader

Receiving an internationally respected certification provided Purity with the practical competence needed to navigate today’s competitive job market.

Choosing to sit for examinations through the Institute of Commercial Management was one of the most important decisions in my academic and professional journey. The education and certification I received equipped me with valuable skills that helped me successfully secure employment and build a rewarding career. — Purity Masitsa

Currently, Purity serves as the Communications and Public Relations Officer at Core Health and Wealth International. In this role, she uses strategic communication and storytelling to document impact, raise awareness, and amplify the voices of underserved communities.

Empowering Others Through Storytelling

Purity’s passion for media extends far beyond her primary corporate role. She has built an ecosystem of platforms designed to inform, inspire, and educate:

• Digital Content & Media Strategy: As a digital content creator and social media manager, she crafts messages that build meaningful online communities and drive social change.
• The Everyday Conversation Podcast: Host of a growing platform dedicated to vital discussions surrounding health, wellness, family, education, and personal development.
• Find Your Voice Initiative: Founder of a platform that teaches public speaking and authentic storytelling, helping individuals gain the confidence to influence and lead.
• Published Author: Author of "Dear Step Child, Heal", a book promoting healing, hope, and self-discovery within blended families.

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Why Choose an ICM Qualification?

For educational institutions looking to offer top-tier qualifications, and for students aiming to stand out to employers, Purity’s journey highlights the ICM advantage: practical knowledge, global recognition, and career readiness.

I would highly recommend ICM to anyone seeking to be sharpened, empowered, and prepared for success in today’s competitive world. The institution’s internationally recognized qualifications and commitment to excellence provide students with a strong foundation for achieving their career goals.— Purity Masitsa

As Purity looks ahead to pursuing her studies up to PhD level, her story stands as a clear example of how quality, accessible education opens doors, fosters lifelong learning, and transforms communities.