Contract: Full-time / Permanent
Salary: £38,000–£40,000
Closing date: 20th June 2025
Reports to: Director of Quality and Organisation Development
Relevant meetings: Management, Global Marketing Strategy Meetings
Relevant policies: Certification Policy and Procedure, Communications Internet and Social Media Policy and Procedure, Data Protection Policy and Procedure, Fraud Policy and Procedure, ICM Employee Handbook, Risk Management Policy and Procedure
The Role
The Marketing and IT Project Manager will be responsible for driving ICM’s growth through a results-driven marketing and sales strategy, the implementation of a new enhanced bespoke IT system and the ongoing development of our global membership offering. This dual-role position requires an individual who can balance strategic vision with hands-on execution and who thrives in a performance-based environment. You will lead initiatives that elevate ICM’s visibility, grow our student and professional membership base and ensure our systems and digital infrastructure support our long-term goals.
Key Responsibilities
Marketing and Membership Growth
- Lead and execute the ICM Marketing & Sales Growth Strategy (2024–2026) to increase awareness of ICM and grow its global student and professional membership base.
- Develop and promote ICM’s membership offering, ensuring relevance, value and global appeal.
- Create targeted campaigns to engage institutions, students and professionals with a focus on acquisition and retention in new and existing markets. Lead on the development and refinement of ICM’s brand identity, ensuring a strong and consistent message across all social media channels.
- Build and manage relationships with educational partners and training providers to expand market reach.
- Manage the end-to-end sales funnel for memberships, from lead generation to conversion, with clear accountability for membership revenue targets.
IT and Digital Infrastructure
- Lead the design, development and implementation of a new enhanced bespoke IT system to support internal operations, membership services and learner management.
- Ensure that digital platforms are secure, efficient, user-friendly and scalable.
- Oversee development and integration of CRM (Customer Relationship Management), Content Management System (CMS) and online membership services to improve automation, data accuracy and customer experience.
- Manage third-party developers and suppliers to deliver high-quality, value-for-money digital solutions.
- Ensure GDPR compliance and best practice in data management and cyber security.
Data Management and Collaboration
- Work closely with senior management to align marketing, IT and organisational objectives.
- Report regularly to the management team on sales performance, system development progress and strategic impact.
- Responsible for collating, analysing and presenting key performance indicators (KPIs) and key risk indicators (KRIs) to senior management, ensuring data-driven insights inform strategic decision- making and risk mitigation.
- In this pivotal customer-facing role, you will build and maintain strategic relationships with ICM’s Centres, members, and stakeholders ensuring needs are proactively addressed.
- Work collaboratively with external consultants and agencies.
- Lead research and data collection initiatives, primarily through webinars, surveys and feedback analysis to generate actionable insights on customer satisfaction and market trends.
- Use research insights to inform strategic decisions and champion the voice of the customer to drive continuous organisational improvement.
Targets and Performance
- Achieve quarterly and annual membership sales targets (students and professionals) informing KPIs and KRIs.
- Increase digital engagement and conversion through website, email and social media channels.
- Successfully launch and operationalise the new enhanced bespoke IT system within agreed timelines and budgets.
- Demonstrate clear ROI across campaigns, system investment and process improvements as detailed in the ICM Marketing & Sales Growth Strategy (2024–2026).
Characteristics
Essential:
- Educated to degree level (BSC/MSC) in any relevant field.
- Advanced technical design, implementation and administration experience using Database
- Management Systems, Windows based applications, Moodle, Microsoft, Amazon Web Services.
- Proven track record in an IT, marketing or commercial role, within education or membership.
- Strong experience in membership sales and marketing, with demonstrable results.
- Hands-on experience leading IT or digital transformation projects.
- Strategic thinker with strong project management and delivery skills.
- Excellent communication, leadership, and stakeholder engagement skills.
- Commercially driven with a strong understanding of marketing metrics and performance reporting.
- Comfortable working to sales targets and managing a busy, performance-oriented workload.
Desirable:
- Evidence of continual professional development in the workplace.
- Experience using Awarding Organisations (AO) specific systems
- Experience in an Awarding Organisation or professional body.
- Experience launching or scaling global membership schemes.
- Experience managing CRM, CMS and LMS platforms.
- Knowledge of the education and training sector (domestic and international).
- Familiarity with data protection laws and compliance (e.g. GDPR).
- Ability to build partnerships with education and corporate institutions.
- Relevant marketing or IT qualifications (e.g. CIM, PMP, Agile).
