Institute of Commercial Management | Qualification Subject

Strategic Retail Operations & Operations Management

Main Topics of Study

Main Topics of Study:

  • A consideration of retail strategy and operations: the bigger picture and the longer term
  • Corporate and marketing objectives: how they are formulated
  • Differing strategies for different retail sectors
  • Strategy for market leaders, challengers and followers
  • Retail strategy for the niche market
  • The marketing and operational mix considered from a strategic viewpoint
  • Linking strategy and tactical operations

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

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Evan, J.R. Retail Management – A Strategic Approach, Prentice-Hall

Indicative Text:

Alternative Text and Further Reading: