Main Topics of Study:
- Development of the marketing concept
- Marketing principles
- The marketing mix and the extended marketing mix
- Segmentation
- Research
- Product life cycle
- BCG matrix
- Ansoff matrix
- Pricing strategies and tactics
- Promotional strategies and tactics
- Retail distribution
- Relation of marketing principles to retail
- Designing and writing the retail marketing mix
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
