Institute of Commercial Management | Qualification Subject

Practical Issues In Retail Management

Main Topics of Study
  • The tools of analysis and decision-making
  • Writing the business plan and the marketing plan
  • Financial analysis
  • Management decision-making and future planning
  • The concept of “future-proofing”
  • Techniques of handling case studies

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

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Malcolm McDonald on Marketing Planning London: Kogan Page - McDonald, M (2008) 

Indicative Text:

Alternative Text and Further Reading:

Business at Work - Brumfitt, K (2001) - Cheltenham. Nelson Thorne.