Managing In The Media

The Media Environment

The Media Industry in the New Millennium

• The audiovisual industry
• The global industry
• The independents and the broadcasters contractual relationships
• The independent production sector
• Technology and legislation
• Into the digital age
• British public service broadcasting
• British film policy
• European Union media policy

Mass Media Theory

• The mass media and society
• Media theory and philosophy
• The stratification of media products
• Sociology and technology
• Language and meaning
• The Auteur Debate

Media and its Cultural Implications

• The audience
• The development of the Hollywood System
• Realism
• Modernism
• The age of fragmentation

Management Theories and Applications to the Media Industry

The Growth of Business in the Audiovisual Industry

• The role of the entrepreneur
• The independent industrial scene
• Greiner’s development model
• The boundaries of the firm
• The relationship between buyer and seller

Behaviour in Media Organisations and Organisational Behaviour

• Group behaviour
• Innovation and creativity
• The culture of the organisation

Strategic Management

• The company audit
• Five forces model
• The value chain
• The Boston Box
• Forecasting and scenario planning
• Choices and options
• Mental models and business behaviour
• Corporate finance and the media industry
• The role of the manager

Media Law

• Principles of media law
• Media ethics

Media Management in Action Production

• Production strategies
• The characteristics of a project
• The production project cycle
• Project fatigue

Production Project Management in Practice

• Initiation, ideas, evaluation and assessment
• Pre-production
• Production
• Completion