Institute of Commercial Management | Qualification Subject

Managing In The Media

ICM Professional Diploma Unit

The Media Environment

The Media Industry in the New Millennium

  • The audiovisual industry
  • The global industry
  • The independents and the broadcasters contractual relationships
  • The independent production sector
  • Technology and legislation
  • Into the digital age
  • British public service broadcasting
  • British film policy
  • European Union media policy

Mass Media Theory

  • The mass media and society
  • Media theory and philosophy
  • The stratification of media products
  • Sociology and technology
  • Language and meaning
  • The Auteur Debate

Media and its Cultural Implications

  • The audience
  • The development of the Hollywood System
  • Realism
  • Modernism
  • The age of fragmentation

Management Theories and Applications to the Media Industry

The Growth of Business in the Audiovisual Industry

  • The role of the entrepreneur
  • The independent industrial scene
  • Greiner’s development model
  • The boundaries of the firm
  • The relationship between buyer and seller

Behaviour in Media Organisations and Organisational Behaviour

  • Group behaviour
  • Innovation and creativity
  • The culture of the organisation

Strategic Management

  • The company audit
  • Five forces model
  • The value chain
  • The Boston Box
  • Forecasting and scenario planning
  • Choices and options
  • Mental models and business behaviour
  • Corporate finance and the media industry
  • The role of the manager

Media Law

  • Principles of media law
  • Media ethics

Media Management in Action Production

  • Production strategies
  • The characteristics of a project
  • The production project cycle
  • Project fatigue

Production Project Management in Practice

  • Initiation, ideas, evaluation and assessment
  • Pre-production
  • Production
  • Completion

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

Managing in the Media, Peter Block (Ed), William Houseley, Tom Nicholls & Ron Southwell, Focal Press, Oxford (2001)

Indicative Text:

Alternative Text and Further Reading: