- The nature and characteristics of the International operation.
- Needs, problems and opportunities.
- Reasons for overseas expansion.
- Methods of exporting and internationalising the business.
- International competitive, cultural and marketplace considerations.
- International marketing, logistics and operations.
- Management Issues.
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).