Institute of Commercial Management | Qualification Subject

Electronic Media Management

Main Topics of Study

Broadcast Station Management

  • Management defined
  • Evolution of management thought
  • Management levels
  • Management functions
  • Management roles
  • Management skills
  • Influences on management

Financial Management

  • The accounting function
  • Cost controls
  • Monitoring financial progress

Human Resource Management

  • Human resource management
  • Unions
  • Human resource management and the law

Broadcast Programming

  • The audience
  • Programme department
  • Programme manager
  • Radio station programming
  • Television station programming
  • Programming the network affiliate
  • Programming the independent station
  • Programming and the station representative
  • Programming for children
  • Programming and the community

Broadcast Sales

  • The sales department
  • The general sales manager
  • Time sales
  • Research and sales

Broadcast Promotion and Marketing

  • The promotion and marketing director
  • The promotion plan
  • Audience promotion
  • Sales promotion

Broadcast Regulations

  • The role of broadcast regulations
  • Application and reporting requirements
  • Ownership policies
  • Programming policies
  • Announcements
  • Commercial policies
  • Dealing with complaints

Managing the Cable Television System

  • The franchising process
  • Franchise renewal
  • Organisation
  • Programming
  • Economics
  • Promotion
  • Regulation

Public Broadcast Station Management

  • The structure of public broadcasting
  • Radio
  • Low-power FM radio
  • Non-commercial licensing process

Entry into the Electronic Media Business

  • Employment
  • Ownership

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:

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Electronic Media Management (Fifth Edition), Peter K Pringle & Michael F Starr, Focal Press, Oxford (2006)

Indicative Text:

Alternative Text and Further Reading: