Institute of Commercial Management | Qualification Subject

Convergent Journalism

What is Convergent Journalism?

  • Fragmenting audiences
  • Technology
  • Social and legal structural factors affecting convergence
  • Easy versus difficult convergence
  • Business models and convergence
  • Cultural factors

The Multimedia Assignment Editor and Producer

  • Advantages of each medium
  • Covering the news in the multimedia world
  • Covering breaking news

Words: The Foundation Stone of Journalism

  • Technology
  • How to write well
  • Putting it together
  • The editing process

Broadcast Writing and Speaking

  • Rules for readability
  • Rules for understandability
  • Story formats

Writing for the Web

  • Traditional news writing for the web
  • Telling your story through multiple media
  • Blogs
  • Changing attitudes to fit the web

Converged Graphics Across All Media

  • Information graphics history
  • Role of the graphics reporter
  • One story, multiple graphics
  • The power of information graphics

Digital Still Photography

  • The power of the still photograph
  • Impact of technology on photographic reporting
  • The democratisation of photography
  • The birth of modern photojournalism
  • The digital age
  • Picture editing for different media
  • Photographers’ responsibilities for different media
  • Conflicting ethical standards among media outlets
  • Positive and negative aspects of the multiple-medium photographer

Digital Video Photography

  • The professional television camera
  • White and black balancing
  • Composing images for the screen, television and computer
  • Audio
  • Putting it all together to tell a story
  • Story building

Editing for Moving Pictures

  • Nonlinear editing software
  • In the field
  • The FCP Interface
  • The NLE Process

Multimedia Journalism: Putting it all Together

  • Multimedia skills
  • The multimedia process

Multimedia Advertising

  • Advertising defined
  • History of multimedia advertising
  • New electronic mass media
  • Media advertising
  • Web and the new media
  • Searching for ad revenues on the web
  • Email
  • Making it personal on the internet
  • Instant messaging
  • Blogs
  • Growth of advertising
  • Personalised media
  • Consumer power

Multimedia Public Relations

  • Public relations in the digital age
  • Using multimedia to build relationships
  • Using multimedia to communicate with the media
  • Using multimedia to communicate with employees
  • Using multimedia to communicate with communities

Example Candidate Response Booklet

Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).

Recommended Reading

Main Text:


Convergent Journalism An Introduction: Writing and Producing Across Media Stephen Quinn & Vincent F Filak, Focal Press, Oxford (2005)

Indicative Text:

Alternative Text and Further Reading: