What is Convergent Journalism?
- Fragmenting audiences
- Technology
- Social and legal structural factors affecting convergence
- Easy versus difficult convergence
- Business models and convergence
- Cultural factors
The Multimedia Assignment Editor and Producer
- Advantages of each medium
- Covering the news in the multimedia world
- Covering breaking news
Words: The Foundation Stone of Journalism
- Technology
- How to write well
- Putting it together
- The editing process
Broadcast Writing and Speaking
- Rules for readability
- Rules for understandability
- Story formats
Writing for the Web
- Traditional news writing for the web
- Telling your story through multiple media
- Blogs
- Changing attitudes to fit the web
Converged Graphics Across All Media
- Information graphics history
- Role of the graphics reporter
- One story, multiple graphics
- The power of information graphics
Digital Still Photography
- The power of the still photograph
- Impact of technology on photographic reporting
- The democratisation of photography
- The birth of modern photojournalism
- The digital age
- Picture editing for different media
- Photographers’ responsibilities for different media
- Conflicting ethical standards among media outlets
- Positive and negative aspects of the multiple-medium photographer
Digital Video Photography
- The professional television camera
- White and black balancing
- Composing images for the screen, television and computer
- Audio
- Putting it all together to tell a story
- Story building
Editing for Moving Pictures
- Nonlinear editing software
- In the field
- The FCP Interface
- The NLE Process
Multimedia Journalism: Putting it all Together
- Multimedia skills
- The multimedia process
Multimedia Advertising
- Advertising defined
- History of multimedia advertising
- New electronic mass media
- Media advertising
- Web and the new media
- Searching for ad revenues on the web
- Making it personal on the internet
- Instant messaging
- Blogs
- Growth of advertising
- Personalised media
- Consumer power
Multimedia Public Relations
- Public relations in the digital age
- Using multimedia to build relationships
- Using multimedia to communicate with the media
- Using multimedia to communicate with employees
- Using multimedia to communicate with communities
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).