Unit Aim
The aim of this unit is to provide Learners with the knowledge, understanding and skills to promote, merchandise and sell hairdressing and beauty therapy products.
Unit Content
1 Know how to promote and sell hairdressing and beauty therapy products
- The benefits for the salon of promoting services, treatments and products to the client
- Importance of service, treatment and product knowledge
- Effective communication techniques:
- ~Verbal
- ~Non‑verbal
- Questioning
- Listening
- Differences between the terms ‘features’ and ‘benefits’:
- ~Features
- ~Benefits
- Stages of the sale process
- Manage client expectations
- Buying signals and the client’s intentions
- Law
2 Be able to promote and sell hairdressing and beauty therapy products
- Selling opportunities
- Products and/or services:
- ~Hairdressing
- ~Beauty therapy
- Selling techniques
3 Know how to create a visual merchandising display
- Translating brand image
- Visual messages
- Seasonal and calendar events
- Display props:
- ~Set style
- ~Seasonal highlights
- ~Add detail
- ~Reinforce messages
- ~Highlight themes
- Colour theory basic principles
- Design principles and elements
- Design plans
4 Be able to merchandise hairdressing and beauty therapy products
- Plan
- Assemble
