Competency Based Qualification

Salon Merchandising and Sales Promotion

Unit Aim

The aim of this unit is to provide Learners with the knowledge, understanding and skills to promote, merchandise and sell hairdressing and beauty therapy products.

Unit Content

1 Know how to promote and sell hairdressing and beauty therapy products

  • The benefits for the salon of promoting services, treatments and products to the client
  • Importance of service, treatment and product knowledge
  • Effective communication techniques: 
  • ~Verbal
  • ~Non‑verbal
  • Questioning
  • Listening
  • Differences between the terms ‘features’ and ‘benefits’: 
  • ~Features
  • ~Benefits
  • Stages of the sale process
  • Manage client expectations
  • Buying signals and the client’s intentions
  • Law

2 Be able to promote and sell hairdressing and beauty therapy products

  • Selling opportunities
  • Products and/or services: 
  • ~Hairdressing
  • ~Beauty therapy
  • Selling techniques

3 Know how to create a visual merchandising display

  • Translating brand image
  • Visual messages
  • Seasonal and calendar events
  • Display props:
  • ~Set style
  • ~Seasonal highlights
  • ~Add detail
  • ~Reinforce messages
  • ~Highlight themes
  • Colour theory basic principles
  • Design principles and elements
  • Design plans

4 Be able to merchandise hairdressing and beauty therapy products

  • Plan
  • Assemble

Recommended Text

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