Unit Aim
The aim of this unit is to provide Learners with the knowledge, understanding and skills to communicate online.
Unit Content
LO1 Understand the modes of digital communication
Uses of email communications: business communication (internal, external, project management), marketing, customer engagement, sharing information, sharing documents, support requests, feedback, surveys, networking, education (course communications, training),
compliance, ofÏcial correspondence, meeting invites, coordination, event invitations, personal messages, alerts, updates, follow-ups, reminders.
Uses of text messages: quick communication, personal communication, client interaction, internal business communication, marketing, customer engagement, customer service, reminders, system alerts, appointment confirmation, event coordination, urgent alerts, class updates, crisis management, security verification, feedback, group chats, team collaborations, location sharing, event management.
Uses of social media posts: sharing life events, connecting with family and friends, promotional content, brand awareness, customer interaction, feedback, support, marketing, creating communities, event promotion, networking, professional updates, campaigning, entertainment, sharing content, market research, influencer collaboration, recruitment, enhancing website trafÏc.
Uses of video calls: meetings, interviews, client consultations, team collaboration, project management, brainstorming sessions, webinars, online classes, tutoring, mental health support, health monitoring, medical consultations, personal communication, technical support, product demonstrations, onboarding, mentorship, professional development, presentations, customer engagement, virtual tours, orientation, liver performance, content creation, research.
LO2 Be able to utilise a range of modes of digital communication
Drafting formal email: subject line, how to start, introduction, body, politeness, professionalism, clarity, brevity, closing the email, attachments, links, proofreading, CC, BCC, email addresses, email signature.
Drafting an informal email: subject line, how to start, introduction, body, politeness, professionalism, clarity, brevity, closing the email, attachments, links, proofreading, CC, BCC, email addresses, email signature.
Drafting an informal text message: greetings, context, content, language (text talk, abbreviations), tone, personal touches, emojis, ending message, sending a message.
Drafting a social media post for a business page: identify the objective, know the audience, choose the right platform, content, visuals, hashtags, humanised content, consistency, review, edit, engage, respond, measure and analyse the response.
Drafting a social media post for a personal page: choose a topic, consider the audience, decide on tone, craft message and visuals, add personality, consider privacy setÝngs, proofread, engage the audience, respect boundaries, and be authentic.
Attending a formal one-to-one digital face-to-face meeting: preparing devices, types of video call tools, accessing meetings, signing in, providing a name, adjusting audio and visual setÝngs, virtual waiting rooms, muting self, turning the camera on, turning the camera off, greeting participants, engaging conversations, text chat, ending the call, recording a call.
LO3 Understand a digital footprint
Digital footprint: trail left by digital activities, positive and negative implications, privacy concerns, security concerns.
Activities that will leave a digital footprint: social media activity, online purchases, browsing history, emails, location data, online accounts, digital content, online interactions, cookies, tracking technologies, device information, cloud storage, and digital communications.
How to remove parts of a digital footprint: delete social media posts and/or accounts, adjust privacy setÝngs, opt out of data collection, request removal from search engines, contact website owners, and use online reputational management services.
Right to be forgotten: request removal or deletion of data, related to data protection and privacy laws, circumstances for right to be forgotten under General Data Protection Regulation (GDPR) (data no longer necessary, withdrawal of consent, unlawful processing, compliance with legal obligations, objections to processing, data concerning minors).
Secondary email address: online shopping, subscriptions, newsletters, social media, networking, professional and personal separation, online forums and communities, testing and trails, privacy
and security concerns, guest checkout and registrations, back-up, recovery, separating communication, job specific emails, project specific emails, testing, development, shared emails.
LO4 Be able to manage an online identity
Accessing social media privacy setÝngs: range of setÝngs, range of platforms, range of options
Unsubscribing from a mailing list: links in emails, asking to be removed, email management tools, block or mark as spam, update preferences
Identifying what data is being shared publicly: search engine search, review social media profiles, visit search websites, check online accounts and profiles, review app permissions, monitor activity logs
Creating an email address: choose a provider, sign up or create an account, choose an email address, set a password, complete the verification process, configure account setÝngs, access the email account
Deleting a social media account: social media platform setÝngs, why delete a profile
