Unit Aim
This aim of this unit is to provide Learners with the knowledge skills and understanding of the principles and methodologies of design research, emphasising the role of research in interior design and related fields. Learners explore different research types, the research process and ethical considerations in conducting studies. By understanding how to formulate research questions, collect and analyse data and interpret findings, Learners develop critical thinking and analytical skills. A field visit provides practical exposure, reinforcing the application of research methods in real-world design contexts.
Unit Content
Know the purpose and significance of design research in interior design.
Overview of design research
Definition and purpose of design research
Role of research in interior design and creative industries
Characteristics of effective design research
Know qualitative, quantitative and mixed-methods research approaches.
Qualitative research methods (e.g. interviews, observations)
Quantitative research methods (e.g. surveys, measurements)
Mixed-methods approaches
Applied vs. basic research
Experimental and non-experimental research
Be able to apply the research process, from problem identification to data collection and analysis.
Identifying a research problem or question
Conducting a literature review
Formulating hypotheses or research questions
Choosing a research design and methodology
Defining and operationalising variables
Sampling methods and participant selection
Data collection techniques
Data analysis and interpretation
Drawing conclusions and making recommendations
Reporting and presenting research findings
Be able to formulate research questions and select appropriate methodologies
Understanding research questions: purpose, characteristics of effective research questions
Types of research questions
Formulating research questions: techniques for identifying research gaps or problems; converting a topic or problem into a researchable question; aligning research questions with research aims and objectives.
Selecting research methodologies: qualitative, quantitative, and mixed-methods approaches; matching research questions to appropriate methodologies; strengths and limitations of different methodological approaches.
Justifying methodological choices: factors influencing methodology selection
Know how to analyse and interpret research findings to inform design decisions
Data analysis: purpose of analysing research data in design contexts
Types of data
Common analysis techniques
Interpreting research findings: making sense of data in relation to research questions or hypotheses; identifying patterns, trends and anomalies
Drawing evidence based conclusions
Linking findings to design decisions; translating research insights into actionable design strategies; using data to support design choices
Communicating insights; presenting findings clearly and persuasively; using visual tools to support interpretation; ensuring clarity and impact in communication
Be able to recognise ethical considerations in research, including informed consent and confidentiality.
Research Ethics
Ethical considerations in design research
Informed consent and participant confidentiality
Institutional review processes and ethical approval
Be able to conduct practical research through field visits and real-world case studies
Purpose of practical research: understanding the value; gaining real-world insights that support
evidence-based design decisions
Planning and preparing for field visits
Conducting field research; observing spatial layouts, materials, lighting and user interactions in real
environments; engaging with users, designers, or stakeholders through interviews or informal
conversations; taking notes, photographs and sketches to document findings.
Analysing case studies
Reflecting on findings
