Unit Aim
The aim of this unit is to provide Learners with knowledge, understanding and skills in data collection, analysis and reporting techniques essential for research in interior design. This unit covers both primary and secondary data-gathering methods, emphasising the importance of data quality and reliability. Learners develop skills in quantitative and qualitative data analysis, utilising tools such as SPSS, NVivo, and Excel to interpret research findings effectively. The unit also focuses on structuring and presenting research results through well-organised reports, visual representations and critical discussions. In addition, Learners learn to apply research insights in the development of design solutions, ensuring evidence-based decision-making. Emphasis is placed on ethical considerations, analytical thinking and practical application, reinforced through a field visit where Learners observe and engage with real-world research practices.
Unit Content
Be able to apply appropriate methods for collecting primary and secondary data in research.
Primary data: surveys, interviews, observations
Secondary data: literature review, archival research
Data collection planning and documentation
Be able to assess data quality and reliability to ensure accurate and valid research findings.
Data quality indicators (validity, reliability, bias)
Triangulation and verification techniques
Ethical data handling
Be able to analyse quantitative and qualitative data using relevant techniques and software tools.
Quantitative: statistical and regression analysis
Qualitative: thematic and content analysis
Tools: SPSS, NVivo, Excel
Be able to present research results effectively through structured reports, visual representations and discussions.
Structuring reports and thesis chapters
Presenting quantitative findings
Discussing qualitative findings
Visual representation: tables, graphs, charts
Be able to develop a research-based design solution informed by data-driven insights.
Translating research into design
Evidence-based design decision-making
Design concept development from findings
Be able to demonstrate critical thinking in evaluating research findings and application in interior design.
Interpreting patterns and anomalies
Drawing conclusions from mixed-methods data
Evaluating implications for design practice
Be able to apply ethical principles and best practices in conducting and reporting research.
Informed consent and confidentiality
Ethical approval processes
Responsible reporting and citation
Be able to engage with real-world research practices through field observation and reflection
Field visit to observe research in practice
Reflective analysis of observed methods
Application of field insights to own research
