Unit Aim
The aim of this unit is to provide Learners with the knowledge, understanding and skills in the integration of strategic design, project management and innovation in professional practice. This unit covers essential topics such as design thinking, client relations, ethical considerations, sustainable practices and the impact of technology. Learners develop skills in managing design projects, leading teams and fostering stakeholder collaboration. By understanding the principles and tools of design management, Learners are prepared to navigate the complexities of modern design practice effectively.
Unit Content
Know the principles, scope and roles within design management.
Introduction to design management
Scope and importance in professional practice
Roles and responsibilities of a design manager
Design management in different sectors
Be able to integrate strategic design into business practices.
Aligning design with business goals
Design as a competitive advantage
Strategic planning and positioning
Case studies of strategic design integration
Be able to apply design thinking techniques to foster innovation and problem-solving.
Stages of design thinking (empathise, define, ideate, prototype, test)
Tools and techniques (e.g. journey mapping, brainstorming, rapid prototyping)
Real-world applications in design projects
Innovation strategies in design
Be able to manage design projects from planning to execution using appropriate tools and methodologies.
Project planning and scheduling
Budgeting and resource allocation
Project management tools (e.g. Gantt charts, Agile, Kanban)
Monitoring, evaluation and reporting
Be able to build and maintain effective client and stakeholder relationships.
Client communication and negotiation
Managing expectations and feedback
Stakeholder mapping and engagement
Conflict resolution and relationship management
Be able to navigate ethical and legal considerations in design practice.
Ethical principles in design
Legal issues including contracts and intellectual property
Professional codes of conduct
Risk management and accountability
Be able to implement sustainable design practices in project planning and execution.
Principles of sustainable design
Environmental and social impact assessment
Sustainable materials and systems
Case studies of sustainable design
Be able to utilise digital tools for design management.
Digital platforms for collaboration and project tracking
BIM, CAD and cloud-based tools
Industry trends and emerging technologies
Data-driven decision-making in design
Be able to lead and collaborate with multidisciplinary design teams effectively.
Leadership styles and team dynamics
Delegation and motivation
Collaboration across disciplines
Conflict resolution and team performance evaluation
