Unit Aim
The aim of this unit is to provide Learners with knowledge, understanding and skills in business principles relevant to the design industry. This unit focuses on business structures, registration processes, marketing strategies, client relations and entrepreneurial skills essential for designers. Emphasis is placed on communication, branding and financial management to support career growth and business success. Additionally, Learners develop presentation and pitching skills to effectively communicate design ideas. A field visit offers practical insights into real-world business operations within the design field.
Unit Content
Know fundamental business structures, management principles and legal requirements.
Introduction to business basics
Overview of business structures and types
Fundamentals of business management
Legal and regulatory requirements
Know the steps and processes for registering a business, including obtaining necessary permits.
Registration of business
Steps and processes for registering a business
Legal considerations and requirements
Business licenses and permits
Know marketing and branding strategies to promote design businesses effectively.
Marketing and branding
Marketing principles and strategies
Brand development and identity
Digital marketing and social media
Be able to enhance client communication skills and relationship management for professional success.
Client relations and communication
Communication skills for client interactions
Building and maintaining relationships
Handling feedback and expectations
Know the characteristics of an entrepreneurial mindset and financial management fundamentals.
Entrepreneurship
Entrepreneurial mindset and skills
Opportunities and challenges
Financial management
Be able to present and pitch effectively to communicate design ideas.
Presentation and pitching skills
Presentation techniques
Pitching design ideas
Visual and verbal communication
